Along time ago, Robert Ashton did badly at school and had poor advice when choosing what to do next. He spent the next few years feeling he was a failure. He only started learning when he joined Mensa and discovered he was actually rather bright! He’s now a successful social entrepreneur, business author and charity patron.

He founded Swarm in 2013 because he found that today; young people still feel they’ve failed if they choose not to follow the herd. Having been on the Board of SFEDI (the UK Sector Skills Body for Enterprise) he saw potential in their newly developed level 3 qualification (‘Enterprising Skills in a Business Environment’). The qualification sits at the heart of Swarm’s offer and influences how we deliver other training. .

In 2014 Chris Perry joined Swarm as Managing Director. He had worked for an apprenticeship provider for many years before joining Norfolk Chamber of Commerce as Membership Manager. He has experience of both the apprenticeship and small and large business sectors. Most importantly, he shares Robert’s vision and has built a team with the attitudes and skills make it all happen.

2016 sees Swarm launch in Suffolk and Essex.

2017 and beyond? Swarm will spread and will continue to grow across the UK to help grow business by developing employees to become more innovative, enterprising and socially aware. 

It is our firm belief that tomorrows business will grow profit for purpose and combine both commercial and social goals.

Our Unreasonable Philosophy

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man
— George Bernard Shaw

Swarm was envisioned by a man who's passion as a social entrepreneur, is to challenge convention and strive barefooted to change the world for the better. 

Swarms Core Values


Never Give Up On Our Vision


We may adapt our approach but never our purpose

Swarm Aspires to be diferent

Aspire To Make A Difference


We measure our social and commercial impact and focus our training on delivering results and not just an education

Social impact is vital

Profit with purpose


Doing business with purpose,humility and compassion

Swarm CHALLENGES convention

Challenge Convention


We are not afraid to challenge the status quo so we can find opportunities to develop internally and externally.

swarm takes a DIFFERENT approach

Do Different


We take the road less traveled so we can see solutions to problems that others cant see.

swarm embraces diversity and diference

Celebrate Diversity


We embrace the needs of others and treat people with kindness and compassion

Swarm is about having fun and making a diference

Have Fun Along The Way

We take the time to enjoy what we do and inject some fun in how we do it