Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

Typical responsibilities include:

  • Managing and maintaining key marketing channels, including digital, online and social media

  • Planning and delivering tactical integrated marketing campaigns

  • Managing the production and distribution of marketing materials

  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl.agencies) and partner organisations

  • Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix

  • Assisting in the achievement of brand positioning to agreed guidelines

  • Organising and attending events such as conferences, seminars, receptions and exhibitions.


A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager or directors who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills - these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

Typical job titles include:

Marketing Executive, Marketing Officer, Marketing and Communications Officer,Marketing Specialist, Communications Executive, Communications Specialist


Course Details:

Duration: 16-18 months

  • One to One tutor visits at the workplace

  • Support of business mentor visits

  • Workshops & Webinars

course involves:

  • Functional Skills in English and Math’s (If required)

  • Business Marketing Project

Details of the Standard

For details of the Apprenticeship standard and assessment criteria please use the button to visit the Institute of Apprenticeships Website:

Entry Requirements : 

Learners must be employed within a role that will enable them to evidence the requirements of the Apprenticeship . Learners should also possess communication skills sufficient to allow them to address the assessment requirements of the qualification