A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. Typically, a Sales Executive will deal with a single point of contact for each sale, and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.
A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.
Sales Executives operate in organisations of all sizes across all sectors and markets, including Technology, Media, Pharmaceutical, Recruitment, Fast Moving Consumer Goods, Utilities and the Automotive Sector. Typical job roles and job titles include Sales Consultant, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive.
The course involves undertaking a real project that is agreed with the business that the apprentice can take ownership of and which adds measurable impact to the business.
Duration: 16-18 months
One to One tutor visits at the workplace
Support of business mentor visits
Workshops & Webinars
Functional Skills in English and Math’s (If required)
Business Development Project
Details of the Standard
For details of the Apprenticeship standard and assessment criteria please use the button to visit the Institute of Apprenticeships Website:
Entry Requirements :
Learners must be employed within a role that will enable them to evidence the requirements of the Apprenticeship . Learners should also possess communication skills sufficient to allow them to address the assessment requirements of the qualification