Marketing Manager Apprenticeship
Level: 6 / Duration: 18-24 mths
The Marketing Manager Apprenticeship is a ‘content rich’ level 6 qualification enabling marketing professionals to take a big step up but with confidence! It will encourage the apprentice to get creative and build strategies with tried and tested techniques but which make sense for their business to drive ROI and make things happen.
A Marketing Manager role is a high responsibility position and a sought after skillset. It will require the apprentice to have great communication skills, high levels of initiative and a propensity to lead. As such, this course is tailored to supporting and developing the apprentice holistically, providing not just high level marketing learning but also leadership and management training to help the individual to grow personally and perform as a leader.
Our tutors are seasoned marketing professionals with decades of experience leading, managing or just being part of the team on a broad range of high value marketing projects and campaigns. They are excellent teachers and mentors for your apprentice to learn from.
The Course
Apprentices will meet with their tutor monthly to cover the necessary curriculum learning interspersed with practical workshops to put the learning into practice. |
Attend leadership & management development workshops/1-2-1s and build a personal plan with tailored training |
To attend monthly personal development sessions with the wider network of our learners to enhance their connection with and understanding of others, to learn skills to build their resilience, enhance their approach with soft skills and emotional intelligence, personal branding, and build greater awareness of following current affairs and how it affects the working community. |
As part of the learning phase, apprentices will build a portfolio of evidence of their best work to display their ability and competencies. |
The learning phase of the apprenticeship will be around 18 months
The Assessment phase - 5 months
Submission of a Portfolio of Evidence at the start of the final assessment period |
4000 word Project Report (based on a substantive Marketing Plan), a Presentation and a Q&A |
70 minute Professional Discussion |
The training will enable your apprentice to:
Develop and implement your operational marketing strategy, key marketing campaigns and stakeholder engagement plans to deliver against key business objectives
Deliver data and make evidence driven decisions through commissioning reliable research to inform marketing strategies
Track and report on marketing/sales data to inform senior management decision making
Establish marketing goals based on campaign analysis, product/service performance and market forecasts
Manage the marketing budget to develop cost-effective marketing plans
Approve and oversee the creative development of a range of marketing materials/channels
Manage relationships with key stakeholders to support marketing delivery and corporate reputation, this may include briefing and managing external agencies or specialist marketing teams (e.g. digital) internally
Lead and manage a team of marketers
Knowledge, Skills and Behaviours
We can provide you with a full list of the Knowledge, Skills and Behaviours which your apprentice will be taught and assessed on but as an overview, your apprentice will learn the following:
-
Principles and theories for strategic marketing
Marketing management processes
Develop detailed integrated marketing plans
Brand development and safeguarding
Analysis of brand perception and positioning planning
Value propositions eg. product pricing, packaging etc
Consumer and organisational behaviour theories and concepts
Customer (B2B/consumer) decision making process
Advanced stakeholder management with CRM systems and automation to deliver marketing plans
Marketing Communication planning models
Budgetary methodologies
-
The business vision, mission, values, strategy, plans, stakeholders, customers and competitors
Wider business perspective in which marketing operates (nationally and internationally)
Internal and external market/sector influences
Business opportunities, challenges, issues which marketing can address
Delivering and measuring Return on Investment
Understanding relevant industry/sector legal, regulatory and compliance frameworks
-
Effective market research and evaluation techniques
Using data to inform marketing planning and activities
Reliable information sources
Metrics to measure performance and improve marketing activities
Research for new and emerging trends and themes in marketing
Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
Present complex information in an understandable and stimulating way
-
Understand and implement best practice techniques in project management
Opportunity identification to increase income generation and gain new business
Construct robust business cases for marketing activities
Assess business risks and reputational impacts of marketing activities
Deliver measurable marketing outcomes against KPIs
Challenge existing processes and procedures where needed
Effectively plan and manage the marketing budget and resources
-
Principles of product and service design and implementation
Portfolio management
Product development and alignment with business planning and strategic objectives
Features and benefits of marketing communications
Routes to market including digital channels and systems
Leveraging distribution channels to maximum effect
-
Inspire and motivate internally and externally
Influence, negotiate and persuade at senior level
Act as a consultant around the business providing professional marketing advice and guidance
Act as a role-model for marketing best practice
Take responsibility for improving performance
-
Effectively use appropriate business systems and software
Actively interrogate systems and information sources
Understand when to introduce new ways of working
Identify new systems/processes to improve marketing activities
Address new requirements and marketing trends
OR
complete the form below