Marketing Manager Apprenticeship


Level: 6 / Duration: 18-24 mths

The Marketing Manager Apprenticeship is a ‘content rich’ level 6 qualification enabling marketing professionals to take a big step up but with confidence! It will encourage the apprentice to get creative and build strategies with tried and tested techniques but which make sense for their business to drive ROI and make things happen.

A Marketing Manager role is a high responsibility position and a sought after skillset. It will require the apprentice to have great communication skills, high levels of initiative and a propensity to lead. As such, this course is tailored to supporting and developing the apprentice holistically, providing not just high level marketing learning but also leadership and management training to help the individual to grow personally and perform as a leader.

Our tutors are seasoned marketing professionals with decades of experience leading, managing or just being part of the team on a broad range of high value marketing projects and campaigns. They are excellent teachers and mentors for your apprentice to learn from.

The Course

Apprentices will meet with their tutor monthly to cover the necessary curriculum learning interspersed with practical workshops to put the learning into practice.
Attend leadership & management development workshops/1-2-1s and build a personal plan with tailored training
To attend monthly personal development sessions with the wider network of our learners to enhance their connection with and understanding of others, to learn skills to build their resilience, enhance their approach with soft skills and emotional intelligence, personal branding, and build greater awareness of following current affairs and how it affects the working community.
As part of the learning phase, apprentices will build a portfolio of evidence of their best work to display their ability and competencies.

The learning phase of the apprenticeship will be around 18 months


The Assessment phase - 5 months

Submission of a Portfolio of Evidence at the start of the final assessment period
4000 word Project Report (based on a substantive Marketing Plan), a Presentation and a Q&A
70 minute Professional Discussion

The training will enable your apprentice to:

  1. Develop and implement your operational marketing strategy, key marketing campaigns and stakeholder engagement plans to deliver against key business objectives

  2. Deliver data and make evidence driven decisions through commissioning reliable research to inform marketing strategies

  3. Track and report on marketing/sales data to inform senior management decision making

  4. Establish marketing goals based on campaign analysis, product/service performance and market forecasts

  5. Manage the marketing budget to develop cost-effective marketing plans

  6. Approve and oversee the creative development of a range of marketing materials/channels

  7. Manage relationships with key stakeholders to support marketing delivery and corporate reputation, this may include briefing and managing external agencies or specialist marketing teams (e.g. digital) internally

  8. Lead and manage a team of marketers

Knowledge, Skills and Behaviours

We can provide you with a full list of the Knowledge, Skills and Behaviours which your apprentice will be taught and assessed on but as an overview, your apprentice will learn the following:

    • Principles and theories for strategic marketing

    • Marketing management processes

    • Develop detailed integrated marketing plans

    • Brand development and safeguarding

    • Analysis of brand perception and positioning planning

    • Value propositions eg. product pricing, packaging etc

    • Consumer and organisational behaviour theories and concepts

    • Customer (B2B/consumer) decision making process

    • Advanced stakeholder management with CRM systems and automation to deliver marketing plans

    • Marketing Communication planning models

    • Budgetary methodologies

    • The business vision, mission, values, strategy, plans, stakeholders, customers and competitors

    • Wider business perspective in which marketing operates (nationally and internationally)

    • Internal and external market/sector influences

    • Business opportunities, challenges, issues which marketing can address

    • Delivering and measuring Return on Investment

    • Understanding relevant industry/sector legal, regulatory and compliance frameworks

    • Effective market research and evaluation techniques

    • Using data to inform marketing planning and activities

    • Reliable information sources

    • Metrics to measure performance and improve marketing activities

    • Research for new and emerging trends and themes in marketing

    • Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities

    • Present complex information in an understandable and stimulating way

    • Understand and implement best practice techniques in project management

    • Opportunity identification to increase income generation and gain new business

    • Construct robust business cases for marketing activities

    • Assess business risks and reputational impacts of marketing activities

    • Deliver measurable marketing outcomes against KPIs

    • Challenge existing processes and procedures where needed

    • Effectively plan and manage the marketing budget and resources

    • Principles of product and service design and implementation

    • Portfolio management

    • Product development and alignment with business planning and strategic objectives

    • Features and benefits of marketing communications

    • Routes to market including digital channels and systems

    • Leveraging distribution channels to maximum effect

    • Inspire and motivate internally and externally

    • Influence, negotiate and persuade at senior level

    • Act as a consultant around the business providing professional marketing advice and guidance

    • Act as a role-model for marketing best practice

    • Take responsibility for improving performance

    • Effectively use appropriate business systems and software

    • Actively interrogate systems and information sources

    • Understand when to introduce new ways of working

    • Identify new systems/processes to improve marketing activities

    • Address new requirements and marketing trends

OR

complete the form below